OK, I'm finally done.  What a great looking site!  I've sent out 1,000,000 E-Mail announcements, that should get things started.  "R-i-n-g"... You were hoping it's your first SALE, but it's your partner, Jim.  "He's probably calling me with a compliment on the site".

Jim begins, "Hey, I've typed in the address of our site six times, I can't find it."  You reply, "Are you online"?  Your receive a curt, "OF COURSE I AM, and IT'S NOT THERE".  You check things out for yourself, "Jim, it's there, right in front of my eyes!  Are you BLIND"?

Well needless to say, Jim is now a bit upset with you.  What has just occurred?  Why is it that you see the website and Jim doesn't?

A SECRET REVEALED!  One of the most common items overlooked (yes, even by professionals) is the omission of "browser unlock code".   What we didn't tell you is that Jim was online at home (where most of your Customers will be).  And we didn't tell you that Jim enabled his browser's "content advisor" in an effort to keep "unsavory material" away from his two young children.

What should you have done?  The solution is simple and FREE!  In your HTML header you should have installed a browser unlock meta-tag.  The process is simple.  You can register your site's content with the Internet Content Rating Association (ICRA) and receive an "ICRA tag" for your site.  You can find more information, application and tag at http://www.icra.org.

- The Tech Tank -